In the new world of traditional, digital and social marketing, every branded engagement can become a measurable event. At Wayfinder, we combine the techniques of strategic branding with the disciplines of response marketing to generate measurable business results.
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James Cameron and Nicholas Christakis just authored a new book titled “Connected,” discussing the intricacies of social networks. While not having had a chance to read through the whole of their findings, I was drawn to one observation about our behaviors having a ripple effect on our network of friends.
Not just our friends, actually, but [...]
Successful online marketing starts with a strategic process backed with data insights. Have you wondered who owns web analytics data in your organization? Does more than one team member use the data? Are they talking to each other to understand different perspectives and opportunities? Most often they are not. This is where web analytics governance [...]
With the start of the New Year, Wayfinder is proud to be helping Expedition Balance get up and running. Expedition Balance is a non-profit organization started by combat veterans to help returning veterans find balance in their lives.
The company supports the healing process and rehabilitation of returning combat veterans through outdoor recreational activities, [...]
